Swiss Grid - Hero
International Style
FORM
FOLLOWS
FUNCTION
The Swiss approach to design emphasizes cleanliness, readability, and objectivity. Typography is king.
Since
1950
Origin
Zürich &
Basel
Principles
- Grid Systems
- Sans-serif Type
- Asymmetric Layouts
- Objective Photography
Swiss Grid - GRID
01
GRID
Mathematical precision in layout
02
TYPE
Helvetica, Akzidenz-Grotesk, Univers
03
SPACE
Whitespace as design element
Swiss Grid - THE GRID IS THE MESSAGE
THE
GRID
IS
THE
MESSAGE
Clarity
Information is organized with mathematical precision. Every element aligns to the grid, creating visual harmony.
Objectivity
Design decisions based on function, not decoration. Personal expression yields to clear communication.
Universality
A visual language that transcends borders. Communication through form, not cultural reference.
Swiss Grid - Section 4
70+
Years of influence
∞
Applications
12
Column grid
1
Design philosophy
Swiss Grid - Section 5
"
The grid system is an aid, not a guarantee. It permits a number of possible uses and each designer can look for a solution appropriate to his personal style.— Josef Müller-Brockmann